The beauty industry just hit a new low. L’Oreal Urban Decay OnlyFans model Ari Kytsya is now the face of a campaign aimed at young makeup buyers, including teenage girls. Urban Decay used to be edgy in the rebellious wear purple eyeliner kind of way. Now their version of edgy is hiring someone who makes explicit content online and packaging it as empowerment. This is not artistry. It is not self-expression. It is pornography marketed to kids, and the fact that one of the world’s biggest beauty brands is behind it shows exactly how far our culture has already fallen.
Why L’Oreal’s Urban Decay OnlyFans Model Choice Matters
Urban Decay first made its fortune selling the Naked palettes—safe, muted hues that promised everyday glamour. Now the brand’s idea of innovation is hiring someone who charges strangers to watch her have sex online and using her to market makeup to minors.
The firm hired Ari Kytsya, a US-based self-described ‘mattress actress’, a euphemism for a pornstar, as a brand ambassador for Urban Decay, a L’Oreal-owned line of makeup sold in Boots and other high street shops.
In a video posted to Urban Decay’s TikTok that has been viewed nearly 19million times, Kytsya tells viewers that ‘censorship is out of control’ and calls for ‘uncensored makeup’ that performs ‘on stage, on camera and yes on mattresses’. – DailyMail
There is definitely some decay in our culture, and Urban Decay seems happy to play along. Can you believe a major makeup brand hired this degenerate to front their campaign? Not long ago, if a company discovered an employee’s perverted background, that person would be fired on the spot and shunned from polite society. Now we elevate them, idolize them, and throw money at them.
Type her name into the X search bar and see what comes up—actually, don’t. I made the mistake of looking her up to grab an embed for this post and my God. I backed out so fast I ended up searching for L’Oreal instead, just to cleanse my eyes.
PORN? The good news is that L’Oréal isn’t going woke, but they might be going a little far the other direction this time. They’ve hired an OnlyFans ‘mattress actress’ to help market their makeup to teens. Normalizing sex work is a very bad idea… pic.twitter.com/PAhpmV8lpV
— @amuse (@amuse) August 13, 2025
From Fired to Famous
Not that long ago, brands cared about who represented them. If a celebrity spokesperson or model was caught with a shady or perverted background, the company cut ties fast. Careers ended over far less. We even had a term for it: slut shaming.
You might not have loved that term, but it meant that certain public behavior came with consequences. It was a signal that society still had lines. Now, the lines are blurred, moved, or erased entirely. Instead of being dropped by brands, porn creators are being hired to reach bigger audiences.
When did the cultural shift happen? When did keep that private turn into post it for the world to see and cash in?
Why the L’Oreal Urban Decay OnlyFans Model Choice Targets Teens
Urban Decay is not a luxury brand with a niche adult audience. It is a staple at Sephora, Ulta, and countless mall counters. Their marketing skews young. Teen girls save up for their palettes. College freshmen get their first “real” makeup from the brand. That is the demographic now being served an OnlyFans porn creator as a role model.
This is grooming culture wrapped in glitter. If a tobacco company used a porn star to sell flavored vapes, the outrage would be immediate. But because it is a makeup brand and the industry hides behind the word empowerment, the reaction is muted.
L’Oreal’s Calculated Move
The L’Oreal Urban Decay OnlyFans model was not a careless hire. L’Oreal owns dozens of brands and knows how to target an audience, control an image, and manage PR fallout. They knew exactly who Ari Kytsya is and what she sells.
The decision sends a message: porn is mainstream, and your kids are the target market. The fact that Ari Kytsya is explicit about her content is not a bug in their plan—it is the feature. They want the controversy, the clicks, and the attention. In today’s marketing playbook, outrage equals free publicity.
While Kytsya produces some hair and makeup tutorials, as well as lifestyle content, she is best known for sharing adult content on OnlyFans, where she posts pornographic images and videos with her paying subscribers.
Kytsya also releases videos in which she promises her 4.6million TikTok followers that starting an OnlyFans can be a lucrative career choice.
In one video, she said: ‘The thing about my job is if you go full out you can make enough money to start your own thing whether that’s buying houses or doing Airbnbs and investing’.
In others she offers practical advice for those who want to make their own OnlyFans account, encouraging people to take regular tests for STDs. – DailyMail
Doesn’t she seem lovely? Out there, encouraging other women to become porn content creators. It reminds me of back in the day when men would defend strippers because that was the ONLY way they could make a decent amount of money, so they could go to college to become a lawyer. (eyeroll)
Feeding the Loop of Cultural Decay
It makes you wonder if we are stuck in a perpetual loop. Are brands simply catering to a society that has already embraced degeneracy, or are they the ones feeding it with campaigns like this? Every time a corporation glamorizes porn or parades shock value as empowerment, it pushes the boundaries a little further. The next brand follows suit, and before long, what was once unthinkable becomes normal. At some point we have to ask who is leading and who is following because either way the direction is straight downhill.
From Values to Validation
We used to expect brands to uphold some form of public decency. Even if it was just for show, there was at least a baseline. The people in their ads were supposed to represent aspiration, not degradation.
Today, the validation comes from breaking taboos and owning your sexuality, even when the product is going to minors. Critics get labeled as prudish or outdated. But the reality is simple: pornography is not harmless fun. It shapes how young people view relationships, intimacy, and self-worth. It normalizes behavior that they are not emotionally ready to process.
In the video below, skip to the 40:00 mark to hear the influencer talk about the campaign. She says she does not like the message Urban Decay is pushing about boring makeup. She completely ignores the bigger issue—that the brand hired a porn star to sell products to teenage girls. SMH.
The Consequences We Ignore
When companies glamorize porn creators, they tell girls that selling themselves is a fast track to fame and brand deals. They tell boys that this is what women are for. That damage will not show up in quarterly reports, but it will show up in broken relationships, warped expectations, and a generation that sees sex as a commodity instead of a connection.
We can have conversations about adult freedom and personal choices. Adults can make their own decisions. But when a corporation markets porn stars to minors, that is not freedom. That is exploitation.
Time to Say “No”
Parents, the L’Oreal Urban Decay OnlyFans model campaign is your wake-up call. Stop pretending you have no control over this. Your wallet is your vote. If you do not want Urban Decay or L’Oreal telling your daughter that porn is aspirational, do not buy their products. Call it out publicly. Brands drop ambassadors when the backlash outweighs the benefit. If your teen is buying makeup with her own money, you still have influence. Have the conversation. Explain why these brands do not deserve her business and why it matters.
We can stop this trend, but only if we refuse to fund it. If the market rewards these choices, they will keep making them.
This isn’t the first time we’ve seen corporations and institutions try to rebrand depravity as something glamorous or compassionate. In East Harlem, so-called “safe injection sites” have devolved into open-air sex dens in broad daylight, and city leaders still pat themselves on the back for it. I wrote about it here: East Harlem’s Safe Injection Site Turns Into Public Sex Den—and the City Calls It Compassion. The pattern is the same: take something harmful, wrap it in feel-good language, and sell it to the public as progress.
Final Word
L’Oreal and Urban Decay want to ride the line between shock and acceptance. They think we will complain online, but still buy the products. It is time to prove them wrong. Especially with so many other choices out there these days. Just Google Christian makeup brands. And has anyone checked on Urban Decay’s climate footprint?
Hiring an OnlyFans porn creator to promote makeup to teen girls is not empowerment. It is not progress. It is a moral step backward dressed up in highlighter and lip gloss. We should expect better from the brands we support. And we should demand it.
Hat Tip to Sarah The Banned on X for bringing this story to my attention.
Feature Image: Created in Canva Pro
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